About Us


Our Story



A Start  Two Decades In The Making


Although we create better qualitative research through automation, CEO Jamin Brazil, cut his teeth in quantitative research. He pioneered online surveys, creating the first DIY survey platform in 1996; and founded a top survey platform, Decipher, in 2000. During the next decade and a half, Decipher established itself as the gold standard in consumer insights used by 75% of the Fortune 100, and developed one of the most powerful survey builder and analytics platforms in the world. In 2014, Decipher's platform collected over 55 million survey responses along with over 1 billion data points.


In 2015, Decipher sold to the world's largest qualitative software company, FocusVision. However, the story didn't stop there. A year later, FocusVision named Brazil as the CEO. During Brazil's tenure as CEO, he brought together the company's quantitative and qualitative capabilities to create one of the most powerful software suites in the consumer insights industry, learning a thing or two about qualitative research in the process.


Fast forward to April 2019, based off a need for automation and project management in qualitative research, Brazil created HubUx. HubUx automates qualitative workflows across leading software solutions and panel providers. It offers a fully automated respondent recruiting solution, including scheduler for virtual interviews, focus groups, and Remesh sessions — plus social recruiting services.




The Team

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Jamin Brazil


Former CEO of FocusVision, which worked with 75% of the Fortune 100. Host of Happy Market Research podcast, the #1 podcast in the industry.

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Matt Tymn


Former CEO of Parkaware (One Sense). Developed technology for top firms including Pfizer, Eli Lilly and John Deere. Expert at leveraging internal and outsourced development teams

Eric Santos (1)

Eric Santos

Sales & Marketing

Former CEO of Benchmark Intelligence. Built and grew enterprise sales team. Raised funding from San Joaquin Capital, The Brandery & Boomtown. Former account management and sales at Decipher.

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Chueyee Yang


Content creator and social media wizard. Owner of successful YouTube channel. Creative Director and Show Producer at Happy Market Research Podcast.


We Want To Hear From You

If you'd like to see a demo of our really cool software or just talk shop with us, reach out below.